With a decade of experience in all facets of marketing within the maritime industry, McKenney has in-depth knowledge of cruise and port operations, business development and maritime planning activities. She will be tasked with collecting, assembling and evaluating data for projection assessment and business planning, as well as developing leadership skills to enhance the overall organization.
Created digital monitoring, projections platform
McKenney joins B&A from Chantiers de l’Atlantique, where she created a digital platform that monitored industry trends and generated projections to support a full cruise ship orderbook with turnover exceeding €1bn. She previously worked as an assistant manager for Norwegian Cruise Line, directing 400 marketing initiatives annually in a high-paced environment.
'Leah is a detail-oriented individual with a global perspective and solid experience in marketing for ports,' said Mark Ittel, partner and SVP of Ports & Maritime at B&A. 'Her proven knowledge, leadership and experience as marketing analyst makes her a valuable asset to our firm.'
McKenney will assist in the coordination of project activities, key data collection and analysis for projection modeling, as well as financial assessment for various port-related projects.