Carnival, which will homeport a third year-round ship in Galveston next year, will get extensive branding and visibility through Dallas Cowboys-owned properties.
The line will add fan experiences to tailgaters at home games with its new 'Fun Crew,' which tours the lots at AT&T Stadium on branded golf carts, offering prizes to Cowboys fans, including the chance to win one of many cruises.
The Carnival brand will also be highly visible on digital marquees in the stadium and on other Cowboys media and online properties. There will be a host of social media promotions and activities including give-aways.
The partnership kicks off this week with the exclusive sponsorship of the Dallas Cowboys Training Camp Daily News Show airing regionally on Fox Sports Network. During nightly camp updates, 'Carnival 1st & Fun' segments offer an inside look at the fun firsts Cowboys' reporter Lindsay Cash experienced on her recent Carnival cruise.
The segments will also be available at Carnival’s YouTube page.
With the upcoming deployment of a third year-round ship, Carnival Freedom, to Galveston in February, Carnival expects to carry more than 600,000 passengers a year from Texas, the most of any line.
Carnival Freedom will join Carnival Magic in offering seven-day Caribbean cruises and Carnival Triumph, which sails on four- and five-day voyages to Mexico.