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Carnival beefs up agent eCollateral Library on

Carnival beefs up agent eCollateral Library on
Carnival Cruise Lines added new customizable flyers and updated information for destination and group flyers to its Fun eCollateral Library for travel agents at

The library has electronic flyers, brochures, deck plans and web banners for agents to use as marketing materials.

Enhancements include 400 new flyers agents can customize to their needs and updated material for destination and group flyers, including itinerary deployments through spring 2016, as well as refreshed content and images.

Plus, ship flyers now feature a revised layout with more product-focused images and a new field for a customized agent message.

Customization fields were added to eBrochures allowing for agent personalization.

Deck plans and web banners were updated.

In addition, the library now creates specific web banners for each Carnival sales promotion, providing agents with an added marketing feature to use on their websites.

Mike Julius, senior managing director of US trade sales for Carnival, said the changes were based on agent feedback.