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Carnival beefs up 'Why Use A Travel Advisor' campaign

Carnival Cruise Line expanded its yearlong 'Why Use a Travel Advisor' (WUATA) program dedicated to promoting the value of travel agents with the launch of, a WUATA brochure and a WUATA Facebook page.

The new initiatives are consumer-focused efforts fully dedicated to explaining the value of using a travel advisor.

New client acquisition or loyalty-building

Carnival created these new communications tools for travel advisors, their clients and potential clients to share real-life experiences and illustrate the ways a travel agent can be an indispensable resource. Carnvial said the content on both sites and the brochure can be powerful tools for new client acquisition as well as building existing clients’ loyalty.

'This is an incredible opportunity to reach thousands of new potential clients and we look forward to agents sharing these resources with customers, prospects, friends and everyone they know to help raise awareness that travel agents rock,' said Adolfo Perez, Carnival’s SVP global sales and trade marketing.

'Most Trusted Advisor' contest features research and facts from Cruise Lines International Association and American Society of Travel Advisors about why consumers should book with a travel advisor; authentic client testimonials; a link to the enhanced Carnival Travel Agent Finder; and a WUATA Contest, where clients can nominate their agent to compete to be Carnival’s 'Most Trusted Travel Advisor.'

On the WUATA Facebook page, consumers can find news and a link to the Carnival Travel Agent Finder. The story of WUATA will be told organically on the Facebook page, as clients and potential clients share stories and experiences about their rock star agents.

The WUATA brochure reinforces the value that advisors provide in a multipage format that agents can share with clients to help close sales. A digital version of the WUATA brochure will be available on and advisors can order print copies on starting July 1.

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