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Carnival chooses lead digital experience agency

Carnival chooses lead digital experience agency
Carnival Cruise Line appointed SapientNitro, part of Publicis.Sapient, as its lead digital experience agency. The multi-year agreement will focus on the development and execution of Carnival's digital strategy and digital transformation efforts.

'In today’s digital age, the vacation experience often begins online,' said Carnival's Christine Esteve, vp e-commerce. 'We selected SapientNitro because of their extensive expertise helping companies in the travel and hospitality sector create strong digital experiences for their businesses.

For today’s ‘always-on’ traveler, digital communications are an essential part of the customer journey, according to Joey Wilson, Miami business lead, SapientNitro.

'We are proud to partner with Carnival to help them create and implement a digital strategy that captures the fun of a Carnival cruise and lets guests begin their vacation with the very first click, tap or swipe,' he added.

Under the agreement, SapientNitro will help Carnival develop and execute its overarching e-commerce strategy, from planning to booking. SapientNitro also will support digital creative, content, analytics, search engine optimization and e-mail marketing—all to provide a cohesive digital experience for the customer.