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Carnival Corp.'s 'Cruise for Life' winner takes first sailing

Carnival Corp.'s 'Cruise for Life' winner takes first sailing
The winner of a cruise for life in Carnival Corp.'s marketing challenge has embarked her first sailing.

Bette Shapiro from Red Bud, Illinois, and her daughter Allison boarded Carnival Dream in New Orleans on Sunday and were welcomed in a ceremony by the crew.

The 'Cruise for Life' contest gave North American consumers the chance to provide input on the Carnival's first multi-brand Super Bowl commercial.

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