This is believed to be the first time that a cruise line-specific gift card has been made available at retail establishments ashore.
Partnering with Blackhawk Network, a leading prepaid and payments network, Carnival will offer its gift cards at such locations as Giant Eagle, Kroger and Safeway beginning later this month.
'Based on feedback from consumers and our travel agent partners, we’re very pleased to enhance the availability of our gift card program and provide consumers with even greater convenience and flexibility,' said Carnival's Gus Antorcha, svp guest commerce.
The cards can be pre-loaded with funds ranging from $25 to $1,000 and are also available online at www.carnivalgiftcards.com or sold on board Carnival ships.
