These include in-stadium promotions, community partnerships, on-board game-day festivities, social media activities and advertising opportunities.
As the Official Cruise Line of the New Orleans Saints, Carnival sponsor various in-game activities and promotions at the Mercedes-Benz Superdome, including the 'Helmet Shuffle' that awards one fan a free cruise during each home game.
Additionally, stand-alone ads will be positioned throughout the Mercedes-Benz Superdome, while Carnival messaging will be featured on the team’s web site.
Passengers sailing on Carnival’s New Orleans-based ships can take part in new Saints Sailgate Sailaways, football-themed deck parties that will include food and drink specials, games, prizes, a DJ, dancing and more.
Saints fans will also have a chance to win prizes including autographed jerseys, footballs and helmets and free Caribbean cruises departing from New Orleans.
Carnival is also supporting the team’s Read and Rise program that promotes children’s literacy.
Carnival pioneered year-round cruising from New Orleans in 1994 and now carries about 400,000 passengers annually on two ships.
The Saints became Carnival's first partnership with an NFL franchise in 2013 when the line was the team's official cruise partner.