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Carnival stalwart Pérez becomes vp trade sales and marketing

Carnival stalwart Pérez becomes vp trade sales and marketing

Adolfo Pérez, a 33-year veteran of Carnival Cruise Line, has been named vp trade sales and marketing, responsible for business development teams and trade marketing functions.

Pérez starts his new position June 2 reporting to Lynn Torrent, evp sales and guest services.

Carnival president Christine Duffy called Pérez a 'seasoned travel professional with a true passion for cruising and an appreciation for the valuable and important role that travel agents play in the cruise-selling process.'

Duffy added that Carnival considered both internal and external candidates for the role and decided Pérez's years of experience in the industry and his commitment to the agency community made him the best fit for the job.

'I am confident that his outstanding leadership skills will serve the trade and our team of sales professionals in the field very well,' Duffy said.

Pérez’s experience includes serving as managing director of the company’s UK office where he established Carnival’s travel professional sales network and led the line’s strategic growth initiatives in that country, while overseeing all trade engagement and sales and marketing efforts. He will continue to serve as head of commercial operations for Carnival’s UK business in his new role.

Pérez joined Carnival in 1982 as an embarkation agent and has held multiple managerial positions within the reservations and sales departments over the past three decades, including vp reservations sales, overseeing the line’s reservations contact centers where he developed many relationships within the travel agent community.

He most recently served as vp new markets and new product marketing.

[See also interview with Pérez.]

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