The vp sales and trade marketing for Carnival surprised the agent attendees by having the line's trade theme permanently inked on his upper left arm.
The tattooing was broadcast live on Facebook.
'It's not air-brushed. It's the real deal. This is how much I believe in all of you,' Pérez wrote to travel agents on Facebook.
More than 350 agents attended the 'Agentpalooza' events in Houston and New Orleans, where many took part in 'Rockstar Moments,' fun videos that will be available on Carnival’s trade Facebook page and GoCCL.com agent portal.