'We wanted to upgrade our offer,' comments general manager Antoine Lacarrière. 'Including the drinks was not always perceived as an added value by our clients, who were afraid they would be served bottom of the range alcohol. We had the choice between putting up our prices or leaving drinks out. We chose the second option in order to offer well-known spirits and wine brands.'
The drinks package is sold at an attractive price - priced at €15 per adult and per day and a Premium version at €30 will include champagne, special or vintage liqueurs.
There is also a children’s version at €5 per day. Self-service coffee, orange juice and water remain free.
'Sold by travel agencies, these packages will be commissioned at the same rate as a cruise. Bought aboard, they will cost some €3 extra per day,' he added.
CDF is also diversifying its itineraries and adding more theme cruises next year. Third player on the cruise French market, CDF has achieved its 2014 objectives carrying 100,000 passengers and recording a €73m turnover.
Developing the winter season in the Caribbean onboard 721 cabin Horizon is a target for 2015/16, informs Lacarrière, with a goal of 1,100 passengers per week up from the current 800.