Well known and respected in the UK travel industry for her roles as senior sales and marketing director for Regent Seven Seas, managing director for Hurtigruten and commercial director for Jubilee Sailing Trust, Abert will help the current Ponant UK team in driving brand awareness, market penetration and customer acquisition.
Stephen Winter, Ponant’s international sales director, said: ‘We are delighted to have Cecilia on board. She has an impressive track record in the UK cruise industry and will be able to offer Ponant her incredible insights and experience to help us strengthen our position as the luxury expedition leader in the UK and Irish markets.’
Abert said, ‘With so many exciting innovations coming out; Ponant’s 30th anniversary, new ship launches, partnerships and new announcements, it is the perfect time to help Ponant firmly anchor itself in the UK market.’
Earlier this month Ponant announced an order for two additional newbuilds from Fincantieri's Vard, making a total of seven ships under construction, including the first electric hybrid expedition cruise icebreaker powered by LNG and dual fuel propulsion.
This UK brand ambassador role follows Edie Rodriguez's appointment last October as Americas brand chairman and corporate special adviser, reporting directly to the company's Marseille head office.
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