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Celebrity Cruises promotes trio in key sales roles

Celebrity Cruises promotes trio in key sales roles

Celebrity Cruises promoted three of its top people from the North American sales team led by Dondra Ritzenthaler, svp sales, trade support and service. Keith Lane became vp field sales and national accounts, Carol Cabezas became associate vp national accounts and strategic accounts and Ron Gulaskey was named global director, corporate, incentives and charter sales.

Previously vp field sales, Lane managed inside sales, training and development, and sales communication, and drove the market intensification strategy in North America. In addition to managing these areas, he will now lead the field, national accounts, strategic accounts and sales support teams.

Lane will be responsible for North American sales efforts and the development and implementation of account promotions and advertising initiatives. He joined the company in 2004 and has been responsible for the successful launches of new sales teams in key markets. He was part of the 2008 executive team that created and introduced what is now Azamara Club Cruises.

Cabezas, former director, sales planning and strategy, will report to Lane in her new role. She will manage the development of business with North American national consortia and key strategic trade partners and for Celebrity’s Galápagos product.

Previously, Cabezas was responsible for a wide range of operations, including the development and implementation of national promotional campaigns, trade compensation, business analysis and strategy, financial planning and automation tools for trade and field sales. She also was part of the team that developed and implemented the popular promotions, '123go!' and 'Pick Your Perk.'

Formerly director of corporate, incentives and charter sales, Gulaskey will now lead the team as global director, reporting to Ritzenthaler. He joined Royal Caribbean International in 2002 as sales director, Northeast region, and was promoted to his recent role in 2005. Gulasky has grown Celebrity’s corporate, charter and strategic partner business.

 

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