The six month partnership offers Celebrity Cruises the opportunity to share its culinary expertise with users of the website who have an enthusiastic passion for food and cooking. The campaign will showcase a variety of recipes and ingredients from a number of global destinations, all inspired by cities, towns and harbours on offer from a Celebrity Cruises’ holiday.
Commenting on the partnership Toby Shaw, director of marketing and PR for Celebrity Cruises UK and Ireland said: ‘Food, drink and the dining experience is central to a Celebrity Cruises holiday and we look forward to developing our relationship with Great British Chefs. We’re always looking for new and innovative partnerships that help us reach a new audience.’
Focusing on a series of recipes on a monthly basis, designed by Great British Chefs such as Pierre Koffmann, William Drabble, Marcello Tully and Andy McLeish the campaign will run across a number of platforms and will include food blogger engagement, social media promotions and competitions and separately created web content.
