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Celebrity 'Grass is Greener' campaign touts product, brings back '123go!'

Celebrity's Lisa Lutoff-Perlo is surprising travel agents on a cross-country tour
Celebrity Cruises president and ceo Lisa Lutoff-Perlo is on a cross-country tour for the new 'Grass is Greener' campaign, touting the brand's most compelling attributes. Special picnic experiences on board and the return of '123go!' are other elements of the promotion.

One of the compelling attributes, the Lawn Club—a half-acre of real grass—is the backdrop for the message that 'everything is better with Celebrity.' This month, travelers can order picnics for their private verandas, and special on-board events include jazz concerts at the Lawn Clubs and evening parties.

Celebrity also brought back its most popular offer, '123go!,' and Lutoff-Perlo is spreading the word on her tour by surprising travel agents.

'When we say "the grass is greener with Celebrity Cruises," we mean that everything someone could want on their vacation is more authentic, more stylish and more compelling with Celebrity,' Lutoff-Perlo said.

'Real grass growing on our top decks, private and spacious veranda staterooms, our Suite Class and globally inspired cuisine—these are some of the reasons why the grass is greener with Celebrity,' she continued.

Travelers can choose from two private veranda picnics, for brunch or sunset. Curated by Celebrity’s new James Beard-featured chef, the picnic experience is the first of its kind for vacationers sailing with the premium cruise line, and will roll out across the fleet beginning in June, to be available on all ships (except Celebrity Xpedition) in July.

Today, Celebrity has surprise 'Grass is Greener' events in store for passengers, including evening celebrations with entertainment, food and the new Grass is Greener cocktail, a summer-themed blend of cucumber juice, vodka, agave nectar, jalapeño, lemon juice and basil.

With '123go!' travelers who book by July 5 for select cruises departing in August 2015 through April 2016 can choose one of three benefits: on-board credit of up to $300 per stateroom, free Classic Beverage Packages for two or free gratuities for two.