Scott Clifton will lead Celebrity's nine US strategic markets and each of their teams in a newly created position as avp strategic markets, US. He previously directed Celebrity's sales in 12 western states, leading a team of more than 15 sales and marketing managers, and was responsible for sales and marketing in the strategic markets of San Francisco and Los Angeles.
Frank Medina, North America commercial director and global marketing, will report to Clifton and continue to work with the nine markets, and manage the recently formed team of event specialists.
In addition, Michelle Homoky has been appointed director of field sales for the Eastern US, and Tammy Egger has become director of field sales for the Western US. Each leads a team of district sales managers in their respective markets.
Homoky served as Celebrity's first dedicated director of sales for the Southeast region, starting in 2004. She oversaw the revenue and sales activities of more than 10 sales and marketing managers in eight states as well as two strategic market teams in Atlanta and Washington, DC.
Since 2004, Egger has managed the Central region, responsible for the annual revenue generation of more than 15 states.