Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Celebrity rolls out new pricing with agent sweepstakes

Celebrity rolls out new pricing with agent sweepstakes
In launching its 'Go Big, Go Better, Go Best' inclusive pricing strategy today, Celebrity Cruises opened a travel agent sweepstakes for the chance to win a free sailing for two.

Every Celebrity cruise in an ocean-view category and above that sails from October onward is priced with one of three perks bundled in. Travelers can choose from a Classic Beverage Package, unlimited Internet, pre-paid tips or $150 in on-board credit per person (up to $300 per stateroom).

'Go Big' pricing includes a choice of one perk, 'Go Better' has two and 'Go Best' has all three plus an upgrade to a Premium Beverage Package.

Agents can secure one entry into the sweepstakes with every stateroom they book in an ocean-view or higher category for a cruise departing Oct. 1, 2015, through April 2017.

They get a chance to win one of three cruises for two in an ocean-view category or higher, almost anywhere in the world. To win, they must book at least three staterooms.

The three prizes include a Celebrity vacation and 'Go Big, Go Better, Go Best' perks during their cruise. The sweepstakes begins today and is open through July 31.

The first prize 'Go Best' winner gets a cruise with all three amenities and $2,000 toward round-trip airfare, the second prize 'Go Better' winner gets the cruise and two perks and the 'Go Big' winner gets the cruise and one perk.