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Celebrity selects Venables as new global creative agency

Lisa Lutoff-Perlo - expects 'transformational' things from the partnership
Celebrity Cruises said it plans to retain independent San Francisco advertising agency Venables Bell & Partners (VB&P) as its new global creative agency, pending successful contract negotiations. For the past several years, an in-house Celebrity team has handled the line's creative work.

VB&P will be tasked to tell Celebrity's modern luxury brand story in a bold, differentiated and integrated way, building on the agency's experience with luxury brand Audi.

Celebrity president and ceo Lisa Lutoff-Perlo indicated she expects 'transformational' things from the partnership.

'Not only will the team help us break away from the norm with their exemplary strategic thinking and big, creative ideas, but our shared passion for delivering amazing results will help tell Celebrity's modern luxury story in fresh, compelling ways and enable our brand to continue to rise to the top of the luxury/premium category,' Lutoff-Perlo said.

'Celebrity is a brand whose time is now,' stated Paul Venables, founder and chairman, VB&P. 'They have an amazing product, they have passionate leadership, and they have a hunger to change the industry. They are 100 percent our kind of client.'

VB&P's current client roster includes adidas Golf, Audi of America, Reebok, SKYY, Intel and the Phillips 66 Co.

The agency recently won an Effie for the launch of the Audi A3, which helped the automaker increase market share by 40%, and two Cannes Lions for its Reebok 'Be More Human' online experience.