BySea coffee is a commercial first for the Society, and 100% of profits will go to support the charity’s work with seafarers and their families around the world.
Ethically sourced and socially responsible, the first two blends from India and Brazil were specifically chosen as the charity is expanding its work in these countries.
'More than 90% of everything we own and use comes by sea, by seafarers who are typically away from home for nine to 12 months facing violent storms, loneliness and isolation and even piracy and terrorism,' said Stuart Rivers, ceo, Sailors’ Societyy. 'BySea, even just by the name, reminds us of the journey our coffee has made before it reaches our cup.'
Sailors’ Society will be 200 years old in 2018 and looking to the future the charity is finding ways of diversifying its income. 'Everyone needs coffee,' Rivers said, 'so this is a way every individual, office and church can help support the work we do, whether that’s helping a seafarer talk to loved ones back home or building classrooms for children in the Philippines.'
Rivers added that BySea coffee is the just the start; more BySea products are planned.
Information/purchases: www.bysea.org.
Copyright © 2024. All rights reserved. Seatrade, a trading name of Informa Markets (UK) Limited. Add Seatrade Cruise News to your Google News feed.
