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CLIA Australasia off to a flying start for Cruise Month

cropped joel katz
Joel Katz said Cruise Month will help agents reach new customers
With just days to go, CLIA Australasia is ready with a packed programme of marketing initiatives that showcase the best that cruise has to offer Australian and New Zealand travellers.

Benefits of a CLIA agent

‘This October’s Cruise Month will help reinforce the benefits of booking through a CLIA-accredited travel agent, telling consumers about the additional skills and education that dedicated cruise specialists have invested in,’ CLIA Australasia & Asia MD Joel Katz said.

Katz said a Cruise Month toolkit offers agents a wealth of downloadable materials that can be used for their own marketing and social media.

#WeAreCruise campaign

He said Australasia will celebrate the world’s wider cruise community as part of CLIA’s #WeAreCruise campaign, highlighting some of the many social and economic benefits that cruising brings to communities globally.

Travel agents will be able to share their own #WeAreCruise stories in a competition that gives them a chance to win a seven-day Alaska cruise for two with Holland America Line. They have to create a short video that describes their inspirational or life-changing cruise story, then post it on Facebook or Instagram during October with the hashtag #WeAreCruise, tagging @CLIAAustralasia.

Reaching new customers

‘Cruise Month provides a fantastic opportunity to raise awareness about cruising, reach new customers and drive more sales through many of the special offers available from CLIA cruise lines,’ Katz said.

‘It gives us the chance to highlight the importance of booking through CLIA-accredited travel agents, who give travellers the confidence that comes from dealing with a highly trained and authoritative specialist.’