CLIA Australasia gm Brett Jardine said Cruise Week in the UK, Europe and the US will follow.
Jardine said the 2014 Cruise Week will have a new logo reflecting the global partnership and will have a worldwide theme focusing on ‘new to cruise’ passengers.
‘We’re very excited by the new approach which reflects the close level of liaison and collaboration happening between CLIA regional offices since we joined together to form CLIA globally,’ he said.
‘There are a lot of creative ideas and marketing concepts we can share between us which we think will really benefit agents and help build on the success of the promotion.’
Jardine said CLIA Australasia members will soon have access to a special agent toolkit full of ideas on how to make the most of the week.
‘As always we’ll have a big marketing and public relations push around the week and our cruise line members will have some fabulous deals,’ he said.