A 32-page glossy colour magazine produced by CLIA Australasia and supported by its cruise line members will be inserted into News Ltd papers around Australia on August 31, potentially reaching more than four million readers.
The magazine will focus on the 2014 Cruise Week theme of attracting new-to-cruise passengers.
As previously reported, Australia and New Zealand will be first to hold Cruise Week this year, from September 1-8, with the UK and USA to follow shortly after.
CLIA Australasia’s gm, Brett Jardine, said there will be extensive print advertising in New Zealand and a trans-Tasman social media campaign to engage with existing and potential passengers through its Facebook page.
Jardine said CLIA Australasia agents will be promoted as the exclusive source for special Cruise Week deals.
‘It’s a golden opportunity for agents to attract new clients and build their business,’ he said.
He urged agents to build on the momentum of the national campaigns and create their own Cruise Week events and promotions.
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