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CLIA, Dubrovnik join forces to combat overtourism
Dubrovnik Port Authority has worked with the mayor and public authorities in the Old City of Dubrovnik, pictured here, particularly in the summer months

CLIA, Dubrovnik join forces to combat overtourism

Cruise Lines International Association (CLIA) and Dubrovnik, one of the most visited cities in the Adriatic, forged a partnership to advance sustainable tourism.

Starting with a dedicated working group, this will create a destination stewardship roadmap for the city based on UN sustainable tourism, communicate and implement a previously developed 2020 cruise ship berthing policy.

The city and CLIA are also exploring the possibility of a Dubrovnik World Heritage Visitor Centre and Intermodal Transportation Centre in Gruž Port.

The agreement was signed by CLIA President & CEO Kelly Craighead and Dubrovnik Mayor Mato Franković.

Craighead supported the decision: ‘Today’s agreement validates the work we have already done with Mayor Franković and formalises the cruise industry’s continued commitment to the City of Dubrovnik and its people.’

Mayor Mato Franković shared his vision: ‘Dubrovnik is first and foremost our home. We want to welcome guests and share our amazing home in a way that protects and preserves it. We hope this pioneering cooperation agreement will show the way to all relevant stakeholders including other destinations to work together to make our tourism and communities more sustainable, and our local people and our guests more satisfied.’

Addressing overtourism

To address overcrowding Dubrovnik Port Authority has worked with the city’s mayor and public authorities in the Old City of Dubrovnik, particularly in the summer months.