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CLIA explores Australia’s spectacular Top End

Darwin, Australia
Darwin’s close proximity to Asia and the Kimberley sees it appearing on more cruise line itineraries PHOTO: Tourism Northern Territory
Cruise Lines International Association (CLIA) Australasia has teamed up with Tourism Northern Territory to introduce a new education option for its travel agent members focussed on Australia’s Top End.

The Tourism Northern Territory course is the latest addition to the CLIA Learning Academy and incorporates spectacular imagery and video to showcase some of the destination’s best experiences for cruise visitors.

CLIA’s Asia members will be particularly interested in the spotlight on the Northern Territory, with some international passengers travelling to Darwin specifically to buy Paspaley’s famous South Sea pearls.

Darwin’s strategic location

‘A lot of cruise itineraries are taking advantage of Darwin’s proximity to destinations in Asia as well as other parts of Australia, like the Kimberley, so we’re seeing the city appear more often in cruise programmes,’ CLIA Australasia and Asia md Joel Katz said.

‘As a result, cruise passengers are being offered greater opportunities to experience the territory, and so our latest course is aimed at giving travel agents more knowledge about what’s on offer there.’

Katz said Tourism Northern Territory is the latest CLIA Executive Partner to help create new and engaging educational content for CLIA travel agent members.

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