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Costa appoints vice president of corporate marketing

Luca Casaura
A veteran of Danone Group and Unilever, Luca Casaura has been appointed vp corporate marketing for Costa Crociere. He is responsible for coordinating all marketing related to the development and positioning of the brand, media and communication strategy, research and product development.

He reports to Norbert Stiekema, evp sales and marketing.

Since 2013, Casaura was Activia Global vp marketing, launching the first global integrated communications campaign for the dairy market brand in 72 countries.

Between 2008 and 2012, Casaura was marketing, communication and media director for Danone Italy, having previously gained international experience as marketing director of the Enfants et Desserts division of Danone France and later as marketing director of Danone Canada.

He started out at Unilever Italy in late 1997, before joining the Danone Group in 2000.