The main aims of the tool are two-fold: its use as a marketing exercise for the respective destinations to present their standards and facilities to cruise line planners; while at the same time acting as a benchmark tool to position themselves well, within the overall Baltic Sea cruise offering.
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Says Cruise Baltic director, Claus Bødker: 'As far as I am aware, the creation of this new marketing tool is a "first" in the industry and it has been produced to reflect our commitment to maximising guest experience at all our major Baltic Sea destinations. We have identified the importance of focusing on evaluating what cruise lines expect ports and destinations to deliver and I am confident the introduction of the ‘Guest Experience Standards’ will prove effective in providing that service. I also believe travel agents will find this useful when selling Baltic Sea cruises to their clients.'
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The online format is fully-optimized for mobile devices and comprises two parts: one where each Cruise Baltic destination lists the services in place, which are offered at the pier, port, shopping facilities, visitor attractions etc. The services detail range from musical welcome at the pier, or free Wi-Fi in Airport to shops open on Sundays.
The second part is a a pdf chart-format overview, showing which standards each destination offers, presented in an easily comparable way.
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By producing this user-friendly format, the tool will increase transparency within the network and at the same time encourage cruise lines to operate ships in the Baltic Sea region, says the port and destination network.
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Bødker continues: 'we shall be looking to improve the content of this tool, encouraging our individual destinations to strive to "tell their own, unique stories", while we at the support team will ensure the Guest Experience Standards are updated each year.'
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Cruise Baltic represents 29 destinations.
