Cruise Planners' Fee calls new Carnival brand 'brilliant'

Fee added the new brand diversifies the experiences offered and will attract first-time cruisers.

'Those new to the cruise market will find an upscale mission trip of sorts, which will be appealing to millennials and socially conscious families and give them a new way to experience cruising and see the world,' Fee said.

'From the travel industry perspective, we applaud Carnival Corporation for giving us a new opportunity to sell and market to consumers,' she added.