Since launching in 2010, Ship Mate has been steadily growing and currently claims 260,000 active accounts, 35,000 app opens per day and one million app opens per month. Cruiseline.com’s acquisition of Ship Mate last November provided the resources needed to upgrade the app’s user experience and expand its content.
The new Android design eliminates the need for users to download 11 separate apps (split by cruise line), and now has a consolidated version to view information about various major lines, deck plans and itineraries, plus gives the ability to track past and future voyages with a 'cruise countdown.'
The Android update adds 15 new ships across four new lines: Azamara Club Cruises, Crystal Cruises, Oceania Cruises and Seabourn.
Additional features include Photo Gallery, where users can browse all 13,000 Ship Mate photos and upload their own; Ship and Port Reviews for member-generated, verified ship reviews; and Excursions, for browsing and booking.
'We are extremely excited about the Android re-launch, and have already been getting great feedback from our community members, who were vocal in what they wanted to see updated,' said Faraz Qureshi, general manager of Cruiseline.com.