Remaining a leader in the travel franchise industry requires adapting to the needs of franchisees and their clients, said Debbie Fiorino, svp Dream Vacations A CruiseOne Company. She reported an 'overwhelmingly positive response' from key stakeholders, including franchisees, cruise lines, tour operators, resorts and employees, about the addition of Dream Vacations to the company's family of brands.
'Dream Vacations Start Here' began as the tagline for CruiseOne, and has evolved to become the name of its new sister brand. Franchisees and customers will receive the same support and advantages. The differentiation a name that conveys vacations for every type of traveler, and more than cruises.
As part of the launch festivities Dream Vacations is partnering with Celebrity Cruises to host food truck takeovers in New York, California, South Florida and other markets throughout the US. The first will be April 14 in New York's Flatiron District from 11:30 a.m. to 2 p.m. and 4 p.m. to 7 p.m.
'We believe that everybody becomes a foodie when they are on vacation and the food truck takeover is the perfect way to introduce Dream Vacations to consumers while also reminding them of the culinary adventures that await on vacation,' said Rosemarie Reed, vp marketing for Dream Vacations A CruiseOne Company.