Citing already published figures that 6.4m Europeans took a cruise holiday in 2014, providing a record total contribution of €40.2bn to European economies, Vago said, ‘While 2014 numbers tell of a strong year, they also speak of challenges that may test these qualities in coming years.’
Keys to why Europe keeps getting stronger are a high degree of diversification in cruise products that attract new cruisers, year-round cruising gaining traction and a growing number of destinations.
Yet, Vago noted, ‘Economic output grew by only 2% in 2014, half the 2013 figure, European [passenger numbers] were up just 0.5% and European embarkations fell by 3.6%.’
Much of this is due to an 11.4% decrease in capacity in the Mediterranean as ships were redeployed, in particular to the Caribbean and Asia. The strong dollar and weak euro are providing another incentive to take cruise ships out of the eurozone, Vago stated.
‘However, Europe has never stopped growing and whilst the future is bright, it could be brighter,’ he added.
Vago cited several critical constraints that need addressing—namely, port infrastructure, port reception facilities, inconsistent application of the EU Sulphur Directive and visa requirements for third-country tourists to visit Europe.
These subjects were the focus of Seatrade Europe's opening State of the Industry session, moderated by international journalist and broadcaster Todd Benjamin.