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Crystal unleashes 'All Exclusive' brand campaign, adds planes for private charters

Imagery portrays a 'dream-like state where imaginations are brought to life'
Crystal Cruises' new 'All Exclusive' brand campaign plays on the all-inclusive platform the line adopted in 2013, which includes fine wines and spirits, pre-paid gratuities and enriching on-board experiences. Using lavish photography, it highlights a collection of experiences that offer elegant journeys around the globe by ocean, yacht, river and air.

Crystal president and ceo Edie Rodriguez announced the campaign to travel partners and media at the naming of Crystal Esprit in the Seychelles, and revealed expanded plans for Crystal Luxury Air.

The company added two ultra-long-range aircraft, an ACJ319 jet and a Bombardier Global Express XRS. These will service private charters and transport travelers to their destinations for ocean, river or yacht voyages from any point in the United States to the Mediterranean, Indian Ocean and the Pacific.

The planes are in addition to the previously announced Boeing 777-200LR and Boeing 787 Dreamliner.   

Crystal’s private charter jet service, which takes flight in March, will provide the line’s superior guest service, catering to corporate executives, small groups and travelers with a preference for flexible and individual travel.

The Bombardier Global Express XRS will feature a spacious two-cabin configuration, accommodating up to 13 people, four executive wide club seats with foldout tables, a four-place conference space opposite a single seat workstation and cabinet, laptop imagery on cabin monitors, surround sound, high temperature oven and an aft entertainment cabin with a 31.5-inch LCD screen.

The ACJ319 jet will accommodate 30 travelers in a luxurious style including 16 lay-flat seats, and beginning summer 2016 it will transport travelers to their desired Crystal ocean, river or yacht voyages.

'With our vast choice of aircrafts, we are confident Crystal Luxury Air will deliver the fast and hassle-free requirements our guests and discerning travelers have been wanting with global air travel,' Rodriguez said.

The 'All Exclusive’ brand campaign takes the common industry term of ‘all inclusive’ and reshapes it into something 'bigger, bolder and unprecedented, where all inclusive is all exclusive,' Rodriguez said.

The campaign will encompass all elements of Crystal’s marketing and sales—advertising, brochures, website, direct mail and more. Leveraging high-end, stylish photography to evoke the feelings and sensations of the Crystal experience, the imagery portrays a 'dream-like state where imaginations are brought to life, where anything desired in travel is available, any time, all the time, creating the memories of a lifetime.'