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Crystal's new website has dynamic design

Crystal's new website details the global voyages and on-board highlights across all its brand extensions—Crystal Cruises, Crystal River Cruises, Crystal Yacht & Expedition Cruises, Crystal AirCruises and Crystal Luxury Air.

The dynamic new design delivers an optimal experience across all devices whether desktop, tablet or phone.

MRM//McCann and American Eagle input

Crystal worked with the experts at MRM//McCann on an overarching design and functionality that focuses on ease of use, intuitive features, illustrative aesthetic and more navigation choice. The company also collaborated with American Eagle to develop a 'mobile first' e-commerce platform and a modern digital experience with extensive integrations through the guest travel experience.

'Every facet of the Crystal experience is showcased beautifully throughout this new format, creating an immersive, illustrative adventure for travelers before they’ve even booked their voyage,' said Carmen Roig, SVP marketing and sales.

Itineraries by map or list

At travelers can explore in broad strokes or narrow selections based on destination, embarkation date, duration, ship, theme programming and even special offers. Additionally, day-by-day itineraries can be viewed in different ways (by map or list), including voyage details with straightforward fares. Interactive maps give users the ability to view complete itinerary details and zoom in to explore individual ports.

Travelers can now create a personalized profile with the ability to save their favorite experiences, future voyages and excursions to easily access again as well as find their Crystal Society information. For queries and expert consultation, the site also provides an interactive map that assists in locating a travel adviser based on the user's geographic location.

Ship details

Crystal’s vessels are highlighted, with photography and detailed descriptions 'guiding' users through the ships. Specifications and features, deck plans, suite floor plans/design imagery, dining details and enrichment spaces and programs are provided.

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