Other topics include the key components of an integrated marketing strategy, and what has to happen to make multi-brand campaigns successful, including harnessing crowdsourcing.
Panelists are David Crooks, svp product & operations, World Travel Holdings; Ken Jones, vp group marketing, Carnival Corp. & plc; Lisa Leet, svp social strategy and consumer engagement, FleishmanHillard; Ken Muskat, evp sales, public relations and guest services, MSC Cruises USA; and Kara Wallace, avp brand management and media, Royal Caribbean International.
The March 17 afternoon session will be moderated by Lin Humphrey, Ph.D., marketing lecturer, Texas Tech University.
Cruise Shipping Miami takes place at the Miami Beach Convention Center, March 16-19.
