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CSM expert panel hones in on marketing, sales, distribution trends

CSM expert panel hones in on marketing, sales, distribution trends
Experts at a Cruise Shipping Miami conference session devoted to trends in sales, marketing and distribution will delve into topics like new approaches to tap into the multi-generational and millennial markets and the challenges of marketing to an increasingly diverse/international customer base. Inclusive pricing models will be discussed, too.

Other topics include the key components of an integrated marketing strategy, and what has to happen to make multi-brand campaigns successful, including harnessing crowdsourcing.

Panelists are David Crooks, svp product & operations, World Travel Holdings; Ken Jones, vp group marketing, Carnival Corp. & plc; Lisa Leet, svp social strategy and consumer engagement, FleishmanHillard; Ken Muskat, evp sales, public relations and guest services, MSC Cruises USA; and Kara Wallace, avp brand management and media, Royal Caribbean International.

The March 17 afternoon session will be moderated by Lin Humphrey, Ph.D., marketing lecturer, Texas Tech University.

Cruise Shipping Miami takes place at the Miami Beach Convention Center, March 16-19.