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Cunard hires MGA Media as PR agency for North America

Maria Grazia Andriano brings deep brand knowledge, having represented Cunard previously
Cunard Line selected New York City-based MGA Media Group to lead their public relations efforts in North America. Golin (GolinHarris) in Los Angeles formerly had the business.

The scope of work includes brand awareness, strategic partnership development, special events and media relations as the company prepares to celebrate its 175th anniversary in 2015.

The firm combines 'brand understanding, industry expertise and creative thinking [in a way] that we believe will elevate our brand awareness to our various audiences,' said Cunard's Stanley Birge, vp North America.

MGA Media Group's work began this month with a 10th anniversary event for Queen Mary 2 in Boston.

'We are excited to help the brand highlight its rich history while looking to the future to develop new strategic partnerships and public relations initiatives,' said Maria Grazia Andriano, president and chief strategist of MGA Media Group.

The firm has a portfolio of hospitality, travel, real estate, beauty and wellness clients. Andriano knows Cunard well, having previously represented the brand.