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Adolfo Pérez - 'Welcome to Fun' email campaign triggered by registering on GoCCL.com

Email campaign briefs agents new to selling Carnival

Carnival Cruise Line launched an email marketing initiative aimed at travel agents new to selling the brand. The content gives an overview of the line’s agent tools and resources.

The five-part 'Welcome to Fun' email marketing program covers a range of topics, from maximizing the use of GoCCL.com to details on the Carnival Passport educational tool and the Travel Partner Toolbox. Also included are benefits of the Travel Agent Rewards Program, which enables agents to earn points redeemable for prizes for the activities they do every day in working with Carnival.

'We heard through our Carnival Conversations events that while we’re an excellent line for new agents to start selling given our mass market appeal, our wide-ranging training resources can be a bit daunting when agents are just getting started,' said Adolfo Pérez, vp trade sales and marketing. 'The "Welcome to Fun" email program intuitively detects new agents when they register on GoCCL.com and provides them with helpful information to guide them through our key sales and marketing resources, all in an easy-to-navigate format.'

'We’re pleased that Carnival has created this dedicated email series for new agents. We prioritize training and providing new agents with easily accessible information that shortens the learning curve is important to helping them grow their business. Tools like this really help,' said Michelle Fee, ceo and co-founder of Cruise Planners, an American Express travel representative.

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