‘With Celebrity Edge, we have created our biggest and most comprehensive line-up of entertainment to date. We’ve truly taken entertainment to the edge,’ said Lisa Lutoff-Perlo, president and ceo, Celebrity Cruises.
‘Entertainment on Celebrity Cruises is daring and bold, dynamic and refreshing, surrounding you at every turn. The entertainment on Celebrity Edge takes this philosophy further than ever before. We are changing the future of our entertainment – just as we are with everything we are doing on Celebrity Edge,’ she remarked.
Introducing The Theatre
The Theatre on Celebrity Edge throws away the curtain altogether, blurring the line between audience and performance and immersing guests in an entertainment experience, said the cruise line for its latest reveal on Celebrity Edge due to be handed-over in November.
With four stage areas and three gigantic, moving projection screens, The Theatre offers an ever-changing canvas for the productions.
The main stage extends into the audience creating a theatre-in-the-round. A duo-directional rotating platform rises almost seven feet above the stage.
Features include two rotating spiral staircases, 10 synchronised panoramic projection screens, 16 state-of-the-art video mapping laser projectors, aerial performance rigging, and more technology behind the scenes.
‘In designing Celebrity Edge, we developed and used some of the most advanced technology available. And, in designing the entertainment venues on Celebrity Edge, we used those same tools to break the mould of what people think an entertainment venue is,’ said Brian Abel, svp, hotel operations, Celebrity Cruises.
Celebrity Cruises turned to architect and designer Scott Butler, founding partner of Wilson Butler Architects, to do the design.
‘We wanted to take the idea of traditional theatre and turn it on its head,’ said Butler. ‘The Theatre on Celebrity Edge was designed to awaken people – immersing them in the experience, stimulating their senses and altering their expectations for live entertainment.’
Celebrity Cruises has also collaborated with stage automation company TAIT.
The entire stage performs a precise synchronisation of rotating stage platforms, rain curtains, spiralling staircases, flying aerial rigs, and the tallest projection screens at sea. TAIT’s automation is coupled with the visions of the UK-based Black Skull Creative group, which has created contemporary shows and experiences around the world, including the 2012 London Olympics.
Celebrity Cruises has also teamed up with Three In One Entertainment and Consulting, whose creative successes include INFERNO: The Fire Spectacular in Las Vegas.
At The Theatre, guests can enjoy five new full production shows, including the Shakespeare-inspired A Hot Summer Night’s Dream, The Jewelry Box, Kaleidoscope, a high-energy music and dance extravaganza harnessing the stage’s state-of-the-art technology; and two shows as part of Celebrity Cruises’ new Headline Residency program – Get Up, a pop concert produced by Black Skull Creative, and The Purpose, an uplifting production designed to celebrate the inner self.
Welcome to the Club
In collaboration with the visionaries behind Celebrity Edge’s Eden – Butler and designer and architect Patricia Urquiola – The Club on Celebrity Edge is a progressive space that changes its persona throughout the day and night.
During the day, The Club offers experiences such as the Funovation Laser Maze Challenge, the Drone Hunting laser obstacle course, and more.
At night, The Club undergoes yet another transformation. Undercover at The Club puts a contemporary spin on the Prohibition era with 20’s-inspired craft cocktails and an aerial saxophonist.
Hypno Cam Experience is a first-at-sea dance party featuring a high-tech camera that’s passed around to capture photos, which are instantly displayed on a giant LED screen.
Never the same camp twice
On Celebrity Edge, the brand takes its fully customisable Camp at Sea programme to the next level for younger travellers of all ages with more than 500 activities, including Celebrity Cruises’ first youth coding experience at sea, its innovative STEM programme, and two completely separate contemporary spaces, one for the kids and one for the teens.
Entertainment everywhere
Celebrity Cruises has infused entertainment throughout the ship.
At the Rooftop Garden, guests can enjoy experiences such as the Rooftop Concert Series and the Garden Cinema Series, the next evolution of the brand’s Taste of Film experience that’s an under-the-stars movie experience with live musical performances.
Eden will feature evolving entertainment as the space transforms from a ‘chillful’ escape in the mornings to ‘playful’ in the afternoons to ‘sinful’ at night. Daytime experiences include Meditation at Eden and performances from sitar players to aerialists.
As dusk falls, Eve at Eden begins. Developed in partnership with Variety Worldwide, this theatrical journey will indulge every sense for a fusion of culinary exploration, performance art and nightlife.
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