Each passenger visit at a British port (combining the embarkation and day call numbers and excluding air fares) generated an average spend of €100 per passenger visit, an increase of 10% over 2012.
Passenger spend forms an integral part of the overall cruise line spend in the UK which accounted for over €3bn last year. The estimated €3.01bn includes passenger and crew expenditure, cruise line purchases, ship repair and employee remuneration.
'Cruise tourism is a valuable source of income to ports and destinations across Britain and is increasingly being factored into local and regional tourism,' says Daren Taylor, chair of CruiseBritain, during Seatrade Med 2014. The figures for day calls at British ports are increasing steadily and have nearly quadrupled over the last ten years,’ he added.
