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Fathom taps HAL sales manager to work with agents, groups

Michelle Sutter - reports to David Drier, vp sales
Holland America Line/Seabourn sales manager Michelle Sutter joined Carnival Corp. & plc's new Fathom brand as senior sales leader. Responsible for marketing and business development, she'll focus on travel agents and group planners.

Sutter reports to Fathom's David Drier, vp sales.

Fathom president Tara Russell called Sutter 'a results-oriented leader and business partner' with a commitment to social impact issues. She has chaired several community fundraising initiatives and served on boards benefiting children’s charities and organizations.

Sutter joins from HAL/Seabourn where she was business development manager since early 2013, responsible for increasing agent sales and market share. In 2014, Holland America recognized Sutter with its 'Rookie of the Year Award.'

Earlier Sutter served in several sales roles of increasing responsibility at Celebrity Cruises and Royal Caribbean International.

'It is exciting to get in on the ground floor of Fathom, working with a visionary executive team who deeply understands the desire to do good in the world, and who created this unique brand to address the real hunger to help others,' Sutter said.

A resident of Vancouver, BC, Sutter earned a bachelor's degree in Latin American studies and Spanish from Simon Fraser University. She also actively supports the Umoja Operation Compassion Society by working with low-income immigrants living in British Columbia. Sutter is fluent in English, French and Spanish.