PPI Group said the partnership will benefit destinations by providing a way to incorporate video marketing services into their strategy with the cruise lines. This will fill a niche not just for the Caribbean, PPI added, but for all cruise industry partners, since video is one of today’s strongest marketing tools.
'PPI Group and the FCCA have had a long-standing relationship and we look forward to continuing that partnership,' said Bill Panoff, president and ceo of PPI Group.
Fort Lauderdale-based PPI Group's Broadcast Operations Division has producers and editors experienced at reaching targeted audiences and an in-house digital video facility that creates custom programming including commercials, sales promotions, destination features, luxury programs, shore excursion experiences and product marketing. Team members are specialized in videography, editing, motion graphic design, audio engineering, creative writing and storyboard scripting.
'The FCCA is proud to again partner with PPI Group, and we look forward to helping our Caribbean and Latin American partners benefit from this initiative,' said Michele Paige, president of the FCCA.
PPI Group served as the FCCA’s media sponsor for Cruise Shipping Miami (now Seatrade Global) in 2015 and was the association’s exclusive media partner in 2014 for the FCCA Conference & Trade Show held in St. Maarten. Prior to that, PPI Group published the FCCA’s 40th anniversary publication.