The three-day FCCA summit opened Wednesday in San Salvador, where executives from the association's 19 member lines are interacting with stakeholders at one-to-one meetings, workshops and networking opportunities.
Attendees are able to learn from some of the most important decision-makers in the cruise industry, according to Arison, who is also chairman of Carnival Corp. & plc.
'The region contains immense potential, and the FCCA seeks to activate it by instilling the necessary operational knowledge and forging invaluable business relationships,' he added.
'The FCCA Central America Cruise Summit epitomizes one of the FCCA's main goals—to help destinations maximize their share of cruise tourism,' FCCA president Michele Paige said. The aim is to 'establish mutual understanding and business relationships that pave the way for future business.'
Attendees are able to meet with cruise executives who decide where ships call, what products are sold and used on board, and how to invest in infrastructure. The workshops are discussing the potential for cruise calls, what to consider when developing a cruise facility, and how to attract ships and showcase destinations.
El Salvador's own destination product is on display throughout the event, with tours provided for attendees and executives to experience what cruise passengers can see and do.