Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

FCCA panel bags Mexico's tourism secretary, 2 governors, mayor

Sergio Zaragoza
Secretary of Tourism Claudia Ruiz Massieu Salinas
High-ranking Mexican officials including the secretary of tourism, governors of two states that are key cruise destinations plus the mayor of leading Caribbean cruise port Cozumel are booked to take part in a Florida-Caribbean Cruise Association panel in October.

Secretary of Tourism Claudia Ruiz Massieu Salinas, Quintana Roo Gov. Roberto Borge, Sinaloa Gov. Mario López Valdez and Cozumel Mayor Fredy Marrufo Martín are scheduled to take part in 'Overcoming Challenges—Learn from Mexico' at the FCCA's Cruise Conference and Trade Show, Oct. 6-10 in St. Maarten.

Gerry Cahill, president and ceo of Carnival Cruise Lines, and Kevin Sheehan, FCCA chairman and president and ceo of Norwegian Cruise Line, will also participate in the Mexico panel on the afternoon of Oct. 8. The moderator is FCCA president Michele Paige.

Mexico is an important destination for cruising but the country has gone through some tough years. The challenges included pockets of crime that were highly publicized, turning off tourists and, subsequently, cruise demand, a need to freshen tourism offerings and update the country's image with travelers, battles over a cruise head tax and the 2009 H1N1 virus outbreak.

From all of this, Paige said, 'came leadership that really brought Mexico into a much better light.'

She noted the federal government, the states and local officials are working together to tackle issues and implement many projects. All of this, Paige added, can be a lesson for other destinations facing challenges. This was behind the creation of the workshop for the St. Maarten event.


Quintana Roo is scheduled to host the 2015 FCCA conference and trade show.