Rodríguez begins his new job Sept. 22.
Based in Madison, Wisconsin, Great Wolf Resorts owns and operates family resorts with all-suite properties, arcade/game rooms, themed restaurants and spas under the Great Wolf Lodge brand. Locations range from the Wisconsin Dells and Traverse City, Michigan, to Niagara Falls, Ontario, and Grapevine, Texas.
Previously owned by Apollo Global Management since 2012, Great Wolf was acquired by Centerbridge Partners, a New York-based private investment firm, in May.
Rodríguez replaces ceo Kimberly Schaefer, a long-time executive who will become chief brand officer through the end of the year and transition to Great Wolf's board in early 2016.
Rodríguez had been with Carnival since 2007.