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Four agencies vie for Royal Caribbean advertising account

Four agencies vie for Royal Caribbean advertising account

Deutsch in New York, Mullen in Boston, Droga5 in New York and 22squared in Atlanta are the finalists for the creative component of Royal Caribbean International's advertising account, AdWeek reports.

AdWeek said Royal Caribbean had confirmed the finalists—all mid-size players smaller than JWT, the cruise line's agency for the past seven years.

According to AdWeek, Royal Caribbean is also reviewing its media planning, currently handled by Mindshare.

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