ITV Encore launched a year ago on digital TV (Sky Channel 123), and shows a mix of repeats of current and classic ITV shows. Its more mature audience is closely aligned with Fred. Olsen’s own customer base.
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ITV Encore is airing a selection of three different ten-second commercials for Fred. Olsen, appearing at the start and end of every advertisement break daily during June.
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They include footage from Fred. Olsen’s recent photo shoots on board its fleet of four smaller ships – Balmoral, Braemar, Boudicca and Black Watch – and communicate the cruise line’s key message of ‘Bringing the world closer to you’, in a visual manner, with a voice-over of ‘Unmissable Experiences. ITV Encore is sponsored by Fred. Olsen Cruise Lines’.
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In 2016/17, Fred. Olsen will be visiting 253 destinations in 84 countries around the globe – more than ever before – from a total of ten convenient, regional UK departure ports: Southampton, Dover, Harwich, Tilbury, Falmouth – a new addition – Liverpool, Newcastle, Rosyth (for Edinburgh), Greenock (for Glasgow) and Belfast.
