Fred. Olsen’s new partnership with the EIBA means that the cruise line will be supporting national televised indoor bowling events nationwide, as well as undertaking local activity with EIBA members across the country.
Peter Thompson, chief executive of the English Indoor Bowling Association, said: 'To secure Fred. Olsen Cruise Lines as an official partner is a tremendous coup and will provide a massive boost for the association and the sport. Not only will they be promoting their cruises to indoor bowlers throughout the country, they genuinely want to help the sport develop at grass roots level by promoting indoor bowls to their customers.'
Keith Norman, business development manager for Fred. Olsen Cruise Lines, said: 'There is a natural link between our customer base and the indoor bowling community, and we look forward to growing a successful and mutually-beneficial partnership with this leading sports governing body and its 300 affiliated Clubs.
'We know that many of our guests on board our ships enjoy indoor bowling and, similarly, many indoor bowlers enjoy cruising, so a partnership with the EIBA felt a natural fit.,' he remarked.
