In addition, the cruise line has launched a promotional sales campaign on 18 digital TV channels, which will run until January 24, 2015.
The TV and radio campaign is also supported by a comprehensive mix of print, online and social media promotional activity.
Nathan Philpot, sales and marketing director for Fred. Olsen Cruise Lines, said: ‘As our loyal guests know, Fred. Olsen Cruise Lines is all about a smaller, friendlier cruise experience, and our chairman, Fred. Olsen himself, has put his name behind our ‘Enjoyment Promise’. If you are not satisfied with your holiday after a couple of days, Fred. Olsen will arrange to fly you home from the first available port of call and give you your money back: “I am Fred. Olsen and that is my promise!”’
Fred. Olsen’s ‘Turn of Year’ sales campaign includes promotional posters in key sites in and around Newcastle, Scotland, Essex, Liverpool and Belfast, highlighting the choice of cruises and destinations available with Fred. Olsen from these ports, as well as posters at bus stops in key locations.
Fred.’s ‘Enjoyment Promise’, which was launched in December 2013, is applicable to new cruise guests only, and is valid on all sailings of five nights or more, for bookings made 12 weeks prior to departure.
