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Fred. Olsen launches new multi time zone passenger app

Fred. Olsen creates a digital edge with new passenger app
New passenger app
Fred. Olsen Cruise Lines' new app lets passengers upload their personal information prior to travel and pre-book shore experiences.

Details such as cruise history and onboard room account can also be viewed here.

In addition to the print issue of 'Daily Times', passengers can access a digital version of the ship’s daily newsletter and  can filter favourite activities.

Daily on-board catering options can also be viewed with access to restaurant and bar menus.

The free to download app contains useful destination information along with any scheduled changes and ports of call can be adjusted here if required.

Resource such as ship tracker and deck plans can also be accessed.

Development partnership

Fred. Olsen worked with Ipswich-based agency, SimpleClick. Ben Williams, head of marketing for the cruise line explained: ‘One of the main challenges was developing an app that moves across time zones and can be used with minimal internet connectivity, which is essential to ensure that we are able to enhance our guests’ cruise experience.’

Information on the new app will be displayed on digital screens across the ships to encourage guests to engage with the new technology.

Passengers who download the app before they embark will not need to purchase Wi-Fi on board the ships to make use of it. Once they have installed the app on their mobile device or tablet, they can connect to the ship's network without purchasing on-board Wi-Fi, , which will allow the app’s function to work and will address any connectivity issues. However, some features do require Wi-Fi, or internet access.