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Michael Bayley - $100 on-board credit enticement to book Anthem

A friendly note from the top about Dynamic Dining tweaks—plus, a sweetener

The email's subject line is 'Special offer from our President, just for you.' In a novel promotion delivered in a personal tone that also conveys how Quantum-class Dynamic Dining has been tweaked after its bumpy start, Royal Caribbean International's Michael Bayley is offering everyone who's sailed on Quantum of the Seas an enticement to try the new Anthem of the Seas.

In his email to all past Quantum passengers, Bayley acknowledged 'things were not perfect' and there was room to improve Dynamic Dining.

'As a gesture of goodwill and a thank you for your loyalty to Royal Caribbean, I invite you to come back and try the new and improved Dynamic Dining on our newest ship, Anthem of the Seas, and enjoy a gift of $100 in on-board credit per stateroom when you secure your booking in May,' Bayley wrote.

Anthem of the Seas is in the midst of inaugural activities in its summer homeport of Southampton, with the naming festivities set for Monday.

Since the offer just dropped, it's a bit early to determine the response, Royal Caribbean's Vicki Freed, svp sales and trade support, told Seatrade Insider. She added that 50% of the people on Quantum who book a future cruise are booking Anthem of the Seas.

In Bayley's note, he thanked recipients for being one of the first to sail aboard Quantum, which introduced many new concepts that, he added, 'I'm sure, is part of the reason you wanted to be among the first to experience it all. I know that things were not perfect,' he continued, 'especially in the first few months of the inaugural season as we worked to refine the experience we set out to deliver. We listened to your feedback and it was clear we had some room to improve, especially with Dynamic Dining.'

Bayley said many liked the flexibility of Dynamic Dining, but encountered issues with making reservations. Others simply wanted a more traditional cruise ship dining experience.

To 'satisfy diners in either camp,' Royal Caribbean now offers Dynamic Dining Classic with the same dining times nightly, the same waiters and same table companions throughout the cruise.

And those who liked Dynamic Dining can get even more flexibility and improved service with Dynamic Dining Choice, Bayley wrote.

'We've already received a lot of positive feedback about these new options, and I can't wait to hear how you like it once you experience it for yourself,' he added.

 

 

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