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G Adventures acquires Swan Hellenic brand

A 60-year-old pioneering UK cruise line and respected name in the boutique cruising sector
G Adventures, an adventure travel company offering small group tours, safaris and expeditions to more than 100 countries on all continents, has acquired the Swan Hellenic brand; a 60-year-old pioneering UK cruise line and respected name in the boutique cruising sector that was part of All Leisure Group(ALG) which ceased trading last month.

The UK is the largest global outbound market for G Adventures and acquiring the Swan Hellenic brand further diversifies G Adventures’ portfolio of brands, adding boutique small ship cruising to its existing adventure travel, adventure cruising, and new touring businesses.

The purchase does not include 12,892gt cruise ship Minerva, currently laid up in Marseille, following the demise of ALG.

The 1996-built ship was chartered by ALG on a bareboat basis from a German-based private ship owner, and is for sale.

This brand acquisition follows the recent purchase of established British escorting touring names Travelsphere and Just You, also formerly part of ALG.

John Warner, vp of global sales, G Adventures, says the company is determined the legacy of this great UK brand will live on. 'We know how beloved Swan Hellenic is to its loyal customer base and respect it has in the British travel community. Our long-term aim is to re-launch Swan Hellenic and re-establish the award-winning values that make it so well-loved.'

G Adventures plans to restart the operation of Swan Hellenic in 2018. Itineraries will be announced this summer.