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Genting launches Voluntourism shorex campaign in Asia

Eden Handicap Service Center, Penang
Cruise guests and crew join in activities at the Eden Handicap Service Center in Penang
Genting Cruise Lines has launched its first regional Cruise Voluntourism campaign in Asia through Dream Cruises as part of the group’s year-long 25th anniversary celebration.

Initially debuting on Genting Dream, the campaign will further roll out across the Dream Cruises and Star Cruises fleet region-wide to provide guests the opportunity to further enrich their vacation with meaningful and memorable complimentary shore experiences during their cruise.

‘We hope our guests will not miss this valuable chance to be part of something truly meaningful, which is also a wonderful way to intimately know and understand each destination and its community,’ said Kent Zhu, president of Genting Cruise Lines. ‘We also encourage our crew and staff members to be part of this Cruise Voluntourism campaign by donating their time to engage in various voluntary work at the different destinations.’

To commemorate the launch, Genting Cruise Lines held its inaugural Cruise Voluntourism starting with Dream Cruises on board Genting Dream during a 3Night round-trip cruise last week departing from Singapore to Penang (Malaysia) and Phuket (Thailand).

Thatcher Brown, president of Dream Cruises. ‘The Southeast Asian region is where it all began 25 years ago for our company as a group and it is only fitting that we launch our Cruise Voluntourism campaign here in the region as part of our ongoing Corporate Social Responsibility (CSR) commitment to the communities we serve,’ he added.

During a call in Penang guests and crew were invited to The Eden Handicap Service Center – a charitable non-profit organization providing practical training and support for the disabled to support themselves. They engaged in numerous projects together including light maintenance around the facility and other fun activities. Additionally, various rations and provisions were also donated to The Eden Handicap Service Center on behalf of Genting Cruise Lines.

On the following day as Genting Dream arrived at its next destination in Phuket, participants had an early start in the morning to travel to the Baan Kalim School - a school that was rebuilt when it was largely destroyed by the December 2004 Tsunami. Participants had the chance to meet the students of the school and helped to repaint the library and the meeting room of the school. As part of the inaugural Voluntourism cruise, Genting Cruise Lines also donated children’s books for the school’s library.

The Cruise Voluntourism itineraries will offer a wide variety of activities for guests to volunteer and donate their time including environmental conservation, cultural preservation, and supporting various institutions such as local schools, orphanages, seniors’ homes, handicapped centers, as well poverty relief efforts and more.

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